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2 days ago2 min read

WHY YOU SHOULD AUDIT YOUR SALES DEVELOPMENT (SDR) FUNCTION BEFORE PLANNING FOR 2025

As we approach the end of 2024, many B2B Technology companies are gearing up for the challenges and opportunities of the new year, with strategic planning for 2025 well underway.


However, whilst looking forward is essential, there's significant value in taking a moment to look back - not just individual campaigns or initiatives, but at your entire Sales Development Representative (SDR) function.


Auditing your SDR function before setting yearly goals can uncover insights that drive efficiency, alignment, and long-term success. While it may seem time-consuming or even daunting, the benefits far outweigh the effort.



Sales Development Team


Below are some of the key elements to consider when auditing your Sales Development Representative (SDR) function.


  • Evaluate Performance Against Goals

  • Identifying Shifts in Market Conditions and Customer Behaviour

  • Assess the Effectiveness of Past Strategies

  • Adapt to Technological Advancements and Industry Trends

  • Interview Framework Review and Ideal Candidate Profile

  • Refine Target Customer Profiles and Segmentation

  • Ensure Alignment Across Teams

  • Evaluate Resource Allocation and Budget Effectiveness

  • Gauge Competitive Positioning

  • Update KPIs and Metrics to Reflect New Goals

  • Identify Bottlenecks and Process Inefficiencies

  • Prepare for Scalable Growth Opportunities

  • Understand and Address Customer Pain Points More Effectively

  • Re-Evaluate Product Market Fit and Value proposition

  • Enhance Personalization and Customer Experience

  • SDR Training and Enablement Review

  • Reduce Costs and improvement Efficiency in the Sales Cycle

  • Test and Adjust Messaging for Resonance

  • Incorporate Learnings from Customer Feedback and Reviews

  • Prepare Your Team with updated Skillsets and Tools


Auditing your SDR function isn’t just a tactical exercise—it’s a strategic imperative. By uncovering hidden opportunities and addressing inefficiencies, you set your team up for greater success in 2025. While it may seem daunting, the insights and improvements gained from a thorough review will pay dividends in terms of performance, alignment, and growth.


Start your audit now, and make 2025 your best year yet.



About Us

Accelerix is an Outsourced Sales Development agency supporting B2B software companies to generate more conversations with decision makers in target accounts.


Our mission is to disrupt sales development: aligning with tech company's go-to-market strategy. We bring the intelligence, data, process and talent together inside your walls, creating a pipeline generation function that is predictable, and truly reflects who you are - at scale. 

Our Team
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